The MTV Video Music Awards (VMAs) red carpet event, held at the Peacock Theater in Los Angeles, once again served as a spectacular stage for both avant-garde fashion and exquisite horology. Music's biggest luminaries and Hollywood's brightest stars graced the occasion, not only with their daring ensembles featuring opulent furs, feathers, and fringes but also with an impressive display of high-end timepieces. This year's event underscored a growing trend among celebrities to use their wristwear as a powerful extension of their individual style and status.
Celebrities Showcase Dazzling Horological Masterpieces at the MTV VMAs
At the recent MTV Video Music Awards, held on September 28, 2026, in the vibrant city of Los Angeles, the fashion and watch industries converged in a dazzling display. Among the notable attendees, South African singer and songwriter Tyla captivated observers by adorning a diamond-encrusted Chopard timepiece as an anklet, a striking deviation from conventional wear that turned heads and set new trends. British singer-songwriter Raye opted for an elegant yet unconventional choice, sporting a miniature Audemars Piguet Royal Oak crafted from frosted white gold, demonstrating that even compact dimensions can command significant attention.
The red carpet also saw American rapper Gunna showcasing his discerning taste with a highly sought-after Cartier Crash Skeleton. This distinctive timepiece, celebrated for its surrealist design and limited production, underscored Gunna's appreciation for rarity and artistic flair in watchmaking. Not to be outdone, David Corenswet, the star of 'Superman', proudly wore a Rolex GMT-Master II 'Pepsi', a watch that has become a legend among collectors for its iconic design and recent discontinuation, which has only heightened its desirability.
Adding to the diversity of luxury timepieces, American singer-songwriter Teddy Swims arrived with a sophisticated Breitling Super Chronomat 44 Four-Year Calendar. This piece, known for its intricate complications including a semi-perpetual calendar and moon-phase display, highlighted Swims' preference for functionality wrapped in luxury. Moroccan-American rapper French Montana made a grand statement with a diamond-studded Audemars Piguet Royal Oak Selfwinding. This particular model, no longer in production, represented an apex of luxury and exclusivity, further solidifying the Royal Oak's status as a celebrity favorite.
Each of these timepieces, from Tyla's unique anklet-watch to French Montana's glittering Royal Oak, not only accessorized their wearers but also told a story of individual taste, status, and the timeless appeal of high-end watchmaking at one of music's most flamboyant events.
The fashion choices at events like the VMAs consistently push boundaries, but the inclusion of such extraordinary timepieces adds a layer of sophistication and personal expression that resonates deeply. It's a reminder that true luxury often lies in the details—the craftsmanship, the history, and the rarity of what one chooses to wear. These watches aren't just instruments for telling time; they are statements of identity, markers of success, and miniature works of art that capture the imagination. The celebrities' choices provide inspiration, demonstrating how iconic designs and bespoke pieces can elevate an entire ensemble and define a moment, solidifying the connection between high fashion, music, and the enduring allure of horology.
