Demna's 'Primavera' Vision for Gucci: A Fusion of Digital and Runway Icons
Demna's latest runway collection for Gucci, dubbed "Primavera," merges the digital realm with high fashion, featuring a diverse cast of Gen Z influencers and established supermodels. This collection follows two successful digital releases and aims to attract a new generation of fashion enthusiasts by integrating online cultural phenomena with traditional runway aesthetics. The showcase emphasizes the brand's adaptability and Demna's innovative approach to fashion, blending diverse inspirations into a cohesive yet eclectic vision.
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