How to Get More Views on XiaoHongShu/REDNote
Xiaohongshu, also known as Litter Red Book, is a popular Chinese social media platform that seamlessly integrates social networking with e-commerce platforms. Its main audience is mainly young and affluent Chinese consumers, especially millennials and Generation Z, who are interested in lifestyle inspiration, fashion trends, beauty tips, and travel advice.
Recently, many businesses trying to reach Chinese consumers (both at home and abroad) have started using Xiaohongshu. But I have observed a problem: although they have official business profiles on Xiaohongshu, not many people visit them and the growth rate of fans is not fast. Based on my experience managing client accounts, here are some suggestions to increase traffic to Xiaohongshu and attract more fans:
(1) Optimize your business profile
Make sure your profile is complete and up-to-date. Use keywords that Chinese consumers would use when looking for businesses like yours on the platform to make it easier for them to find your account.
(2) Optimize your notes
There is no fixed formula for writing great copy on Xiaohongshu notes, but there are some general tips to help you get started.
(a) Use strong visuals and compelling text – This is especially true for cover photos, as a great picture or video with compelling copy can really make your note stand out and entice users to click on it as they scroll through their feed.
(b) Use short sentences – Since users primarily scroll through their feed, using short sentences ensures that your copy is easy for potential customers to understand.
(c) Personalize – Write your note as if you were talking to a friend or family member whenever possible. Sharing your own experiences and thoughts about using your product or service can be a big help.
(d) Be helpful and responsive – Provide useful and relevant information for your target audience. This could mean a short video of a tip or simple trick that your readers can use.
(e) Study and imitate – As you scroll through your own Xiaohongshu, take note of the types of posts you click on. What was so appealing about that note you just clicked on? Then, you can follow the same format and try to create the same type of note, but tailored to your own business.
(3) Use tags
Tags are valuable on Xiaohongshu. Adding relevant tags to your notes improves the chances of them being found when users search for those tags.
(4) Interact with other users
Interacting with other users on Xiaohongshu is a smart way to increase the visibility of your business account. Post insightful comments on other people's notes, reply to comments on your notes, and follow other users to increase the likelihood that they will follow you and interact with your content.
(5) Leverage influencer marketing
Influencer marketing is an important part of Xiaohongshu. Working with influencers can help you promote your brand to a wider audience, whether it is the Chinese market or Chinese people in other parts of the world. You can use Xiaohongshu Dandelion to manage your influencers.
(6) Paid promotion tools
You can explore Xiaohongshu's various paid promotion tools to expand the reach of your content. These tools allow you to target specific users or groups of people, greatly improving your chances of increasing traffic and followers.
You can also promote your Xiaohongshu account on other platforms such as Weibo, WeChat, and even other channels such as Facebook, Instagram, Pinterest, your own website, and e-newsletters.
